Correct way to link to your project, to use in ads
Posted: Fri Oct 26, 2018 9:14 am
Hi guys, I've noticed an interesting thing. So mobile is prevailing platform these days, right?
If I use direct link to my Kickstarter project from my website/ad/social media - and someone clicks it on mobile - it opens project page with Pledges loading by default, as the first page.
Knowing the attention span of the audiences today, half of them may not choose to click "Campaign" to actually read what's more on the page. Hence high bounce rate.
On the other hand - if I add the /description / at the end of the link, it does switch to the Campaign mode BUT it also SCROLLS DOWN to the start of the Campaign on the mobile screen - so skipping your project title and video...
A bit of Loose-loose situation here... Is there a way to link, so that mobile user opens your project on the Video, but while scrolling down - sees the Campaign first?
Much thanks for any thoughts!
If I use direct link to my Kickstarter project from my website/ad/social media - and someone clicks it on mobile - it opens project page with Pledges loading by default, as the first page.
Knowing the attention span of the audiences today, half of them may not choose to click "Campaign" to actually read what's more on the page. Hence high bounce rate.
On the other hand - if I add the /description / at the end of the link, it does switch to the Campaign mode BUT it also SCROLLS DOWN to the start of the Campaign on the mobile screen - so skipping your project title and video...
A bit of Loose-loose situation here... Is there a way to link, so that mobile user opens your project on the Video, but while scrolling down - sees the Campaign first?
Much thanks for any thoughts!