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Does content marketing work?

Posted: Fri Mar 16, 2018 8:27 pm
by Proud_ESP
Came across this article about some campaigns using content marketing to get backers:
https://www.entrepreneur.com/article/237501

I find that strange, because usually you want to get backers as fast as possible, and content marketing usually takes a long time. Has anyone on here successfully used this strategy? Please share if so!!

Re: Does content marketing work?

Posted: Sun Mar 18, 2018 5:46 am
by trent.palo.smith
I think they are confused on the definition of what content marketing is...