Our (different) Kickstarter journey
Posted: Sat Mar 14, 2015 11:47 pm
Sup fellow Kickstarters,
My name is Jordan, I'm the one of the co-founders at Keap. We launched our campaign on Kickstarter just a few days ago. Here is the link to our project:
https://www.kickstarter.com/projects/keepathletics/keap-athletic-shorts-pockets-designed-to-keep-your
I wanted to tell you all about our journey so far on Kickstarter... We began working on our project about a year ago. We love athletic shorts but hated our stuff falling out and we knew we had to come up with a solution. Being web developers by trade, my brother and I knew nothing about making clothes. but that didn't deter us. We bought a sewing machine and taught ourselves how to sew. A few bloody fingers and lots of destroyed fabric later we had something resembling the product we have today. We then started developing relationships with manufacturers, setting up the website and all the other fun stuff that goes into turning an idea into a business. We have always loved Kickstarter and knew from the start we wanted to launch our idea on the platform. After doing loads of research we found that most successful projects gained lots of traction months in advance before ever clicking the launch button. We have done all the obvious things to acquire customers and gain interest (social media, press out reach, build email lists etc...). We wanted to do something unique and different for our Kickstarter preparation, we wanted to bring our online idea and the online platform to the real world. So we did the most obvious thing we could think of... Open up a mall kiosk! We had our kiosk for 30 days leading up to our March 10th launch. We met tons of people and gained lots of potential customers. We educated 100's of people in our area about what Kickstarter is and what it means to be part of the Kickstarter community. Overall it was an amazing and rewarding experience.
Anyway we are now live and over 80% in the first few days! Here is a link to our super engaged launch tweet:
https://twitter.com/KeapAthletics/status/575401399514611712
We hope you guys like our project and maybe even decide to back us
Thanks for your time and look forward to hearing any feedback you have
Peace,
Jordan
Keap Athletics
My name is Jordan, I'm the one of the co-founders at Keap. We launched our campaign on Kickstarter just a few days ago. Here is the link to our project:
https://www.kickstarter.com/projects/keepathletics/keap-athletic-shorts-pockets-designed-to-keep-your
I wanted to tell you all about our journey so far on Kickstarter... We began working on our project about a year ago. We love athletic shorts but hated our stuff falling out and we knew we had to come up with a solution. Being web developers by trade, my brother and I knew nothing about making clothes. but that didn't deter us. We bought a sewing machine and taught ourselves how to sew. A few bloody fingers and lots of destroyed fabric later we had something resembling the product we have today. We then started developing relationships with manufacturers, setting up the website and all the other fun stuff that goes into turning an idea into a business. We have always loved Kickstarter and knew from the start we wanted to launch our idea on the platform. After doing loads of research we found that most successful projects gained lots of traction months in advance before ever clicking the launch button. We have done all the obvious things to acquire customers and gain interest (social media, press out reach, build email lists etc...). We wanted to do something unique and different for our Kickstarter preparation, we wanted to bring our online idea and the online platform to the real world. So we did the most obvious thing we could think of... Open up a mall kiosk! We had our kiosk for 30 days leading up to our March 10th launch. We met tons of people and gained lots of potential customers. We educated 100's of people in our area about what Kickstarter is and what it means to be part of the Kickstarter community. Overall it was an amazing and rewarding experience.
Anyway we are now live and over 80% in the first few days! Here is a link to our super engaged launch tweet:
https://twitter.com/KeapAthletics/status/575401399514611712
We hope you guys like our project and maybe even decide to back us
Thanks for your time and look forward to hearing any feedback you have
Peace,
Jordan
Keap Athletics