KickstarterForum.org

Hello,

I launched my project 6 Days ago. I have had to push myself everyday through this process. It is a wonderful opportunity for everyone. I am learning alot throughout this most creative process. There are always ups and downs. You just have to have tunnel vision and put away all distractions that are not a part of this process. My goal is to succeed. So that is what I am doing. Having like minded people who understand the process is very benefitial. Thank You all.
My Link to my project is as follows .

Truck McK

https://www.kickstarter.com/projects/76 ... -to-dallas

Great to meet you, it is indeed a big learning process and an exciting journey!

1. Your project image is absolutely terrible. One thing that you did do right with your project image is that the video play button for your project video doesn't obscure anything. But, the image, itself, is visual blah, personified. The lettering in the project image is legible, but is lacking in visual impact.

2. You're asking for almost twenty-four thousand dollars, yet you want to spend 1/12th of that (two thousand dollars) on a website? That sends the message that you're willing to squander money. Do you want a food truck or a website? Make your mind up, because you're seeking to fund stuff that is superfluous to the core consideration - namely, the food truck. You jeopardize and undermine your efforts to obtain crowd funding for the truck, by tossing in such extraneous expenditures.

3. Your list of proposed expenditures reads like a wish list. I am curious - what license that you seek costs three grand? Six grand of your project is for project rewards. 25% for rewards? Yet, you already have the actual truck, and are building it out. So, the $23,700 project goal that you set for this project is for pimping the ride. Did you consider breaking the project down into multiple crowd funding projects, so that your funding goal would be more readily attainable?

4. According to the Kicktraq data for your project, you need to now raise almost a thousand dollars per day, for each of the remaining days of your project's campaign cycle. Thus far, your daily pledges have averaged $28 per day. Your project goal is a huge mountain that you have placed in your project's way. Five grand for a paint job. Multiple large expenditures. You've made it harder on yourself to obtain your ultimate objective than you had to.

There were some food trucks on display in that project video of yours. Let's take a look at the first one depicted in it:



Is that a five thousand dollar paint job? Even if it isn't, and especially if it isn't, aren't they up and operating a food truck?

5. Your project page reads like a who's who of you. Look at the section of your project page titled "My story." How many time sin that one paragraph did you say "I" or "my?"

6. Beneath the photo of you wearing the white shoes, it says, "I will take care of your" - Your what?

7. The photos of the food on display on your project page. Did you create the food in those pictures?

8. Your video fails to show your food skills. Why? Don't you think that might make your video more persuasive?

9. Here's a photo of a food trailer in your project video. Does it have a five thousand dollar paint job?



Your funding goal is ambitious. I think that it is so ambitious, in fact, that your project is going to not get funded, as a direct result of that. Your project page isn't up to the visual task of persuading page visitors to take up the gauntlet to get your project funded.

Thank You for your input.
I will absolutely take that into account. Critiques are fundamental for growth. Push forward, and thing beyond.
Follow me @TruckMcK
Like me on Facebook @ facebook.com/TruckMcK1

You are very insightful, Were always a work in progress.
You are right people should know that that food was created specifically by me.
I custom make everything.

10. Your project name is very long. It's not very imaginative, particularly with those numbers in parenthesis in front of the Truck McK part of it. You live in Texas. Yet, the name for your food truck makes no attempt to horn in on the Texas mystique. Even the term, food truck, isn't very grand or eye-grabbing. I think that you need something more memorable, more imaginative, more colorful, as far as the name for your project is concerned.

11. I did a search on Kickstarter for food trucks. I tried to sort it by most funded. Check this link out, if you haven't, already:

https://www.kickstarter.com/discover/advanced?category_id=311&sort=most_funded

Look some food truck projects over, as far as ones that have reached their respective funding goals, already. See what grabs your eye, what you think that they did right.

12. Your project page says that your project has 35 shares. Thus, word about your project isn't spreading very far and wide. So, for the most part, the world doesn't really know about your project. If they don't know about it, how can they care about it? If they don't know about it, then how can they fund it?

13. Your project page's imagery is lacking, as far as social elements are concerned. Food attracts people. Yet, aside from yourself, who is on visual display? Where are the photos of you interacting with people, particularly in a food-related or restaurant-related setting? Basically, you are visually whispering in such hushed tones as to be non-existent, on the social elements end of things. Your other visual elements are demonstrating to you that they are not up to snuff,t o get the job done.

14. For a project like this, you should give yourself the maximum amount of time possible. After all, you have no real momentum going into your launch. Plus, your project is hamstrung by the fact that your Facebook page only has 157 or 167 friends on it. Your project currently has a grand total of just 2 backers. The up side to that is that they pledged for $97 bucks, each. Socially, your project is as good as dead.

15. On your Facebook page, the first photo that catche smy eye is this one:



It's a colorful photo, but it doesn't project the right image. You're trying to raise almost twenty-four thousand dollars in funding, Darrell. People will click on your Facebook link. Not all of them, but some of them will. Why? Because, it's quite natural, if they seek to learn more about the story that is you and your project. By and large, I think that your project page, in its current incarnation, does an absolutely horrible job of telling your story.

16. Your one-man spam assault of your own Facebook page won't get the job done. Why? Because, you're talking, but not saying anything interesting. So, what do people who encounter it do? They tune you out. If they tune you out, then they won't back you. Again, it's another example of how you are handicapping your project.

17. I watched your video, a bit earlier. It needs a re-do. Aside from its video editing issues, what in it is supposed to really sell people on backing this project? Yeah, it's a video, but how interesting is it? How captivating is it? How exciting is it? Keep in mind that you've had a week or so to gain the two backers that you have, to date. My opinion is just an opinion of one, Darrell. But, you know your Facebook friends and your family better than I do. So, why aren't they backing this project?

On a purely personal level, I think that food trucks are a great concept. Yet, I have looked at several different food truck projects over the last couple of months or so, and even though I am receptive to backing a food truck project, these kinds of projects invariably tend to be undersold by their project creators. What I typically see are thousands and thousands of dollars asked for, if not tens of thousands of dollars, but little tangible evidence that these project creators are very good at connecting with people, visually. Kickstarter is a visual medium. Your visual sales pitch isn't persuasive. For the most part, it's boring.

shady2g wrote:You are very insightful, Were always a work in progress.
You are right people should know that that food was created specifically by me.
I custom make everything.

You're showing them pictures of food already made. That's not the same thing as showing them you making the food. To show them yourself in action, that helps speak to your experience and credibility on the subject matter about which you speak.

Tell me this, Darrell. You want five thousand dollars for a paint job for this truck - but, what kind of paint scheme and lettering are we talking about, here? What kind of decals? You give them no details for a five grand item. If someone presented that kind of arrangement to you, would you back it?

Your video misses the point. The point is not the food truck. The point is your story, your vision, your dream. What';s so special about THIS particular food truck?

I look at that photo of you that I selected from your Facebook page. Clearly, you like that photo. What's the message that you are seeking to convey with that photo? Forget the food truck for a moment, and tell me about you. Or, if you like, I'll tell you about an idea that I just had, based off of that one photo.

The food? Gangsta-licious! Imagine a food truck painted much like a wrap-around mural, as in murals that you see on buildings or even graffiti on railroad cars. I'm talking The Mother-F. It's a play on words, with the "F" standing for food, not for mom-esque fornication. Now, this may be as far from what you envision, as possible, which is fine and dandy. But, I think that people would have a better idea of what my food truck with this concept embodied within it might look like, than they would your food truck, with an entire project page and photos to paint them a visual picture for the sake of igniting their imaginations.

You want a cool twenty-four grand, Darrell? Then ignite the imaginations of project page visitors.

You have no art, no scribbles, no anything of what you envision for this truck. Yet, you want air conditioning?

If you want the food truck bling (the accessories - and in Texas, air conditioning is a necessity, yet if you're not footing the bill, then it is a form of automotive bling), then show them your conceptual bling.

If you want big money, then think big - and show them that in your visual presentation.