Charity. Kickstarter. Together at last?
Posted: Fri Sep 19, 2014 4:31 am
Crowdfunding is super competitive these days - and it is hard to differentiate yourself from the hundreds of similar. That is why we decided to launch a social Kickstarter campaign that supported a children's charity: http://kck.st/1u0qr5D.
Now I know what you're thinking. You're not allowed to raise money for charity. But this is an interesting loophole that we managed to get around: we aren't raising MONEY for charity, we're donating our creative project's PRODUCT to charity. We followed TOMS shoes model of selling one-for-one.
We wanted to create something buzzworthy and press-worthy so that people would find us. And this has worked.
But as it turns out, we had hundreds of eye-balls but very few backers. Maybe people on Kickstarter resent projects trying to integrate charitable causes. So we created a cheaper tier for a smaller product that is sold by itself.
I would like your thoughts and opinions on why this might be the case, we believe that we are the FIRST EVER Kickstarter project supporting a charitable cause. But in the first few days our results have been underwhelming. Is our project's direction the stepping stone for another project's success? Or is the future of Kickstarter well and truly separated from charitable causes?
Victoria
Creator of the Moody Dudes
http://kck.st/1u0qr5D
Now I know what you're thinking. You're not allowed to raise money for charity. But this is an interesting loophole that we managed to get around: we aren't raising MONEY for charity, we're donating our creative project's PRODUCT to charity. We followed TOMS shoes model of selling one-for-one.
We wanted to create something buzzworthy and press-worthy so that people would find us. And this has worked.
But as it turns out, we had hundreds of eye-balls but very few backers. Maybe people on Kickstarter resent projects trying to integrate charitable causes. So we created a cheaper tier for a smaller product that is sold by itself.
I would like your thoughts and opinions on why this might be the case, we believe that we are the FIRST EVER Kickstarter project supporting a charitable cause. But in the first few days our results have been underwhelming. Is our project's direction the stepping stone for another project's success? Or is the future of Kickstarter well and truly separated from charitable causes?
Victoria
Creator of the Moody Dudes
http://kck.st/1u0qr5D
