Help: 64% out of 40k - 18 days to go
Posted: Fri Sep 12, 2014 3:44 pm
Hi!
ABOUT THE GAME:
Horror ARG puzzle genre.
OUR STATS:
1. KICKSTARTER TREND
2. KICKTRACK STATS:
3. Steam + Forums
WHAT WE HAVE DONE:
WHAT WORKED:
CONCLUSION:
We are not out of the woods yet. So any campaign, promo, partnership idea is more than welcome. We are a small indie studio (4 Persons) and we put everything we had in this (house included). =) There is no turning back for us.
ABOUT THE GAME:
Horror ARG puzzle genre.
- In-Game Preview: http://bit.ly/1uLoLh8
- Kickstarter: http://kck.st/1qEyMfr
- Forums: http://bit.ly/1urArr0
- Comic Book: http://bit.ly/1sTaEFi
- Steam: http://bit.ly/1ocQu6f
OUR STATS:
1. KICKSTARTER TREND
2. KICKTRACK STATS:
3. Steam + Forums
WHAT WE HAVE DONE:
- We did 14 updates
- Release in-game footage (https://www.youtube.com/watch?v=z-6rDMpFfZ8)
- 3 Twitch AMA
- 2 Interview with well know personality (producer of Cloud Chamber and Game Director of The Secret World)
- Lots of Twitter and Facebook update
- Bought ads on Facebook, kicktraq and other similar site
- Cut a deal for a dedicated promo page on http://www.mmorpg.com/
- Reddit and Imgur push
WHAT WORKED:
- Our launch, we have prep the community before so we want strong at the start. The forums was setup 3 months before the KS campaign.
- Our contest where we offer to draw the players as a characters: https://www.kickstarter.com/projects/division66/the-black-watchmen-game-and-comic-book/posts/978302. That's the increase you can see around September 7th.
- We realized that our steam crowd, our KS crowd and our Forums crowd are not all the same 200 peoples. So we started a mailchimp for the forums to bring more visibility.
- We contacted all our linked-in account to get some help. (About 150 peoples that we felt close enough to ask for help)
- Imgurl is probably our biggest surprised. It's a gamble, if you are lucky you'll get good people liking your album and you can get in the thousand, even ten of thousand views in matters of a day.
- NO advertising campaign worked, including facebook ads, even if we had strong 2.5% click rate and more then 640 share of the KS page. (No conversion) All our conversion from facebook was in the first days before the campaign started. And we targeted people with interest Crowd-funding, game, puzzle, kickstarter, etc..
CONCLUSION:
We are not out of the woods yet. So any campaign, promo, partnership idea is more than welcome. We are a small indie studio (4 Persons) and we put everything we had in this (house included). =) There is no turning back for us.