100% funded in just 2 hours!
Posted: Fri Aug 24, 2018 6:07 am
It was surreal. Sitting there after launch and just watching the numbers jump. My team was gathered in our office and we were projecting our campaign dashboard on a large TV screen. The numbers kept going up every few minutes. And we hit our goal in 2 hours!
I'm not sure if it's a good or bad thing to reach our target so quickly! I mean, it's great we're funded. Yay! But we were prepared for a long drawn out battle to get the word out and claw our way to the finishing line.
Our prelaunch marketing campaign helped a lot. We raised awareness and garnered 10k followers on Facebook. So we shouldn't be too surprised to see how fast we got funded. But it was still surreal. Now I'm fretting over how to maintain the momentum. Some of my friends tell me that I should chill and that it is ok to have a drop in intensity since we're funded. Yet, I want to keep it going. 200% is the next step and then 300% and so on. Shouldn't that be the case?
Any tips on how to get to our next milestone?
This is my first ever Kickstarter campaign and the biggest lesson for me so far is that I need to establish contact with popular websites, influencers and media figures prior to the launch. I knew that and I kept reaching out but the effect not as good as expected. How do you get the word out to these sources of traffic? Especially when you only have a landing page to show since the campaign hasn't launched?
I'm not sure if it's a good or bad thing to reach our target so quickly! I mean, it's great we're funded. Yay! But we were prepared for a long drawn out battle to get the word out and claw our way to the finishing line.
Our prelaunch marketing campaign helped a lot. We raised awareness and garnered 10k followers on Facebook. So we shouldn't be too surprised to see how fast we got funded. But it was still surreal. Now I'm fretting over how to maintain the momentum. Some of my friends tell me that I should chill and that it is ok to have a drop in intensity since we're funded. Yet, I want to keep it going. 200% is the next step and then 300% and so on. Shouldn't that be the case?
Any tips on how to get to our next milestone?
This is my first ever Kickstarter campaign and the biggest lesson for me so far is that I need to establish contact with popular websites, influencers and media figures prior to the launch. I knew that and I kept reaching out but the effect not as good as expected. How do you get the word out to these sources of traffic? Especially when you only have a landing page to show since the campaign hasn't launched?