How to best promote a nonprofit campaign?
Posted: Sun Aug 24, 2014 6:31 pm
I launched a nonprofit campaign at https://www.indiegogo.com/projects/operation-raindrop. This org was formed to give rain gear to those in need in the Portland area - the homeless, displaced and abused families, the disabled, and seniors.
I would like to improve donations, so I've been working on promoting. I wrote a press release and have sent to some publications. I also checked into many free promotion websites but you have to register for each, sign off privacy rights, and decipher their websites -- so this leaves me with the feeling of it being too complicated and I'm too inexperienced to do it properly. At the same time, I've researched promotional offers that came to me in the comment area of Indiegogo and looked on line for reputable distribution businesses.
One offer that came to me from Fiverr wasn't honest. They talked about promoting for $5 then that converted into $45, and on their link they show pictures of campaigns saying "New this week" implying they worked on them, but I emailed those campaigns and they were all long closed and the Fiverr person never worked on them.
What are your best suggestions for RELIABLY promoting my campaign?
The idea for Operation Raindrop happened in 2011 when I was walking in downtown Portland on my lunch hour. Suddenly, the skies opened up and the rain began to downpour. My attention was drawn to a poor family standing under a shallow building overhang. The family was made up of a father, a one-year-old baby in a stroller, and underneath the stroller was a four-year old little girl crammed on a wire rack, squirming to find shelter from the drops. Everyone was coatless and without umbrellas. This experience tugged at my heartstrings and is now blossoming into a nonprofit organization.
I would like to improve donations, so I've been working on promoting. I wrote a press release and have sent to some publications. I also checked into many free promotion websites but you have to register for each, sign off privacy rights, and decipher their websites -- so this leaves me with the feeling of it being too complicated and I'm too inexperienced to do it properly. At the same time, I've researched promotional offers that came to me in the comment area of Indiegogo and looked on line for reputable distribution businesses.
One offer that came to me from Fiverr wasn't honest. They talked about promoting for $5 then that converted into $45, and on their link they show pictures of campaigns saying "New this week" implying they worked on them, but I emailed those campaigns and they were all long closed and the Fiverr person never worked on them.
What are your best suggestions for RELIABLY promoting my campaign?