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Tactics for earning credibility (via social triggers)

Posted: Thu Apr 03, 2014 2:41 am
by sbriggman
Derek Halpern is the blogger behind Social Triggers. Below, he talks about how to earn credibility :). Let me know if you think it's helpful!

Warning: Some people love him, some people hate him.




1. Your campaign is not for everyone. Focus on the audience it's best tailored for.

2. Use precise numbers. This could include costs related to manufacturing.

3. If you're making an assertion in the campaign, back it up! Why should people support you? Why can you pull this off!