The Strategy Lomography Used to Raise $5 Million on Kickstar
Posted: Wed Oct 05, 2016 12:44 pm
It’s not very often that I’m lucky enough to interview a campaign that’s raised over $5 million on Kickstarter!
Actually, they did this over the course of SIX successful crowdfunding campaigns.
Yes, they made a business out of Kickstarter.
At the time of writing, their current campaign for the Lomo’Instant Automat Camera has raised $744,781 from 4,716 backers.
I had Katherine on the podcast to discuss the team’s marketing and PR strategy for their various projects. She shares what’s she’s learned about crowdfunding and how to go about it most effectively.
Read the article here: http://www.crowdcrux.com/the-strategy-l ... ckstarter/
Actually, they did this over the course of SIX successful crowdfunding campaigns.
Yes, they made a business out of Kickstarter.
At the time of writing, their current campaign for the Lomo’Instant Automat Camera has raised $744,781 from 4,716 backers.
I had Katherine on the podcast to discuss the team’s marketing and PR strategy for their various projects. She shares what’s she’s learned about crowdfunding and how to go about it most effectively.
Read the article here: http://www.crowdcrux.com/the-strategy-l ... ckstarter/
- Lomography-338x185.jpg (17.97 KiB) Viewed 364 times