What To Do After Your Campaign Ends
Posted: Fri Feb 26, 2016 6:55 pm
There’s no doubt about it, crowdfunding campaigns are a lot of work. If you’re approaching the end of your campaign, you may be looking forward to a much-deserved break. However, it’s important to keep in mind that just because the campaign ended successfully, it doesn’t mean your work is finished. Read on for more information about what to do when your Kickstarter or Indiegogo campaign ends.
Next Steps After a Successful Crowdfunding Campaign
Switch to InDemand. Successful crowdfunding campaigns usually end with a lot of momentum, and you’ll want continue offering pre-sales once the campaign is over so you don’t lose it. However, many project creators don’t have the infrastructure to immediately begin taking pre-orders on their own websites, which is where Indiegogo’s InDemand program becomes important. InDemand allows you to continue raising money indefinitely after a successful campaign, and is a great way to bridge the gap after your campaign.
Don’t Lose Sight of Your Goal. Your initial objective before you began your campaign was to raise a certain amount of money and sell a certain number of rewards. You’ve got the money part down, but don’t lose site of the rewards! Stay focused on product development and production. One place to start here is by sending out your fulfillment survey to get backers’ mailing addresses and other information, such as color choices. Work with your suppliers and manufacturers to try to get your rewards out by the promised delivery date. If you have time to make product adjustments, work with your community of backers to find out what new features or specs they’d like to see added, if any. For further instructions on what to do after your campaign ends, click the link!
http://artofthekickstart.com/what-to-do ... ign%20Ends
Next Steps After a Successful Crowdfunding Campaign
Switch to InDemand. Successful crowdfunding campaigns usually end with a lot of momentum, and you’ll want continue offering pre-sales once the campaign is over so you don’t lose it. However, many project creators don’t have the infrastructure to immediately begin taking pre-orders on their own websites, which is where Indiegogo’s InDemand program becomes important. InDemand allows you to continue raising money indefinitely after a successful campaign, and is a great way to bridge the gap after your campaign.
Don’t Lose Sight of Your Goal. Your initial objective before you began your campaign was to raise a certain amount of money and sell a certain number of rewards. You’ve got the money part down, but don’t lose site of the rewards! Stay focused on product development and production. One place to start here is by sending out your fulfillment survey to get backers’ mailing addresses and other information, such as color choices. Work with your suppliers and manufacturers to try to get your rewards out by the promised delivery date. If you have time to make product adjustments, work with your community of backers to find out what new features or specs they’d like to see added, if any. For further instructions on what to do after your campaign ends, click the link!
http://artofthekickstart.com/what-to-do ... ign%20Ends