9 Simple Tips for a Successful Indiegogo Campaign
Posted: Thu Nov 27, 2014 11:55 pm
In July 2013, an Indiegogo campaign for Scanadu Scout ended, raising over $1.6 million:
After raising money on Indiegogo, the team went on to raise $10.5 million in venture capital funding.
Scanadu Scout, and other projects have captured the public’s imagination as to what is possible on crowdfunding platforms like Indiegogo and Kickstarter. However, at the same time, the majority of projects on Indiegogo are not successful. According to some estimates, only 34% of Indiegogo projects are successful. To help get that number up, we’ve put together a few tips that can keep you on track before, during, and after your project.
1. Learn how to get people’s attention
Some of your backers may come from the Indiegogo platform itself. These are people who are browsing through projects looking for interesting products or campaigns. By including a colorful, eye-appealing thumbnail photo that plainly portrays your brand, logo, or high quality photo of your product, you can ensure that more people will be likely to click on your project to learn more.
Keep the summary of your project short and to the point. Don’t forget to include a hook that will make browsers want to click through and watch your video on the project page.
Check out the list on CrowdfundingPR!
http://www.crowdfundingpr.org/9-simple- ... -campaign/
After raising money on Indiegogo, the team went on to raise $10.5 million in venture capital funding.
Scanadu Scout, and other projects have captured the public’s imagination as to what is possible on crowdfunding platforms like Indiegogo and Kickstarter. However, at the same time, the majority of projects on Indiegogo are not successful. According to some estimates, only 34% of Indiegogo projects are successful. To help get that number up, we’ve put together a few tips that can keep you on track before, during, and after your project.
1. Learn how to get people’s attention
Some of your backers may come from the Indiegogo platform itself. These are people who are browsing through projects looking for interesting products or campaigns. By including a colorful, eye-appealing thumbnail photo that plainly portrays your brand, logo, or high quality photo of your product, you can ensure that more people will be likely to click on your project to learn more.
Keep the summary of your project short and to the point. Don’t forget to include a hook that will make browsers want to click through and watch your video on the project page.
Check out the list on CrowdfundingPR!
http://www.crowdfundingpr.org/9-simple- ... -campaign/