KickstarterForum.org

I thought this video would be important to all of us.

https://www.facebook.com/video.php?v=748822798463228

Just saw it today and it exposes Facebook ads and Likes purchasing in general.

Aleisha

wow!

as we pay to Facebook for our pages, I find this video very useful.. however, I, personally don`t know any other effective way to show our products or campaigns to people as Facebook gives many tools and really chance to pick the demographics you need..

This is super informative! Thanks for sharing. Watched the whole video. Very good breakdown of the limits of FB likes. This is why I like to stick to email as my preferred marketing platform. However, it takes a while to build up an email list. One way you could do that is to create a good looking landing page with an email opt-in and then promote it via google ads.

Thank you for sharing this video. I usually prefer Social Media and Outreach to industry influencers.

is there any good resource to teach about google adwords, maybe as an alternative to facebook??

Wow. Good to know.

This is amazing to know thanks a lot

Just curious - for those who have used Facebook Ads for your campaign, have any of you noticed a bump in any relevant metric (pledges, site views, relevant contacts ,etc.), or is it a total waste?

We've done some facebook advertising, and we've never been able to figure out if it is really adding value. Same with google adwords.

The video was interesting for sure. I actually had a crazy realization with my own campaign this past week. I just launched my Kickstarter and of course I started a FB ad campaign.
For context, you can see my Kickstarter in my signature, but it's a sci-fi novel and geared very directly to a crowd that likes sci-fi (duh). but once I'd set the targeting for my campaign, I looked at the categories that MY campaign said people would like based on THEY'RE likes. Know what the top supposed "similar interest group" was?

People who like Nikki Minaj.

Yeah… no.

Not that I'll judge anyone's music taste but ah… I have a hunch that people who make a point of mentioning listening to Nikki aren't exactly the people who are going to be joining my Kickstarter campaign for a novel about aliens and people with powers.

So after I changed my focus and tweaked a few things, Nikki dropped off my supposed "similar interest group", and the top choices were people who like Call of Duty and Ender's Game, both things that are way WAY closer to my target demographic.

But after three days of campaigning, I still have a grand total (as of this posting) of 19 website clicks from a $60 budget for a 1 week campaign, no engagement on my Kickstarter, and no engagement on my FB author page.

In short, I'm not sure if my campaign is working or even being shown to REMOTELY the right audience. It's a bit upsetting, to say the least.