KickstarterForum.org

Fairly early on in the campaign, the On Meditation team realized that they weren’t going to raise $50,000 solely from family and friends. They worked pretty intensively, on a daily basis, to reach out to the online yoga and meditation community in hopes of getting a larger audience to share about the project, via the Kickstarter campaign and link to their trailer, for example. Dreyfus credits the widening of the community for the ultimate success of the campaign.

“Generally, I think people want to be part of projects that might be contributing to the greater good, helping independent artists of one sort or another or simply help bring something into being that might not get financial support in any other venue,” adds Dreyfus. “Like any other artistic endeavor, it is about reaching your audience and making a personal connection.”