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AnimalAlbum Crowdfunding Postmortem

Posted: Fri Jun 20, 2014 6:47 pm
by sbriggman
Read the full article here: http://www.gamasutra.com/blogs/SjorsJan ... mortem.php

A month ago I wrote a post about misleading marketing on Gamasutra, it was mostly meant for fellow game developers, as is this one. In that post I talked about how raising expectations and player disappointment can lead to a corroded "ecosystem" for games. I proposed to test an opposite: a sober level-headed crowdfunding campaign with no social network to speak of, no press connections and no flashy things. Just purely a concept and videogame in it's early stages, present it as such and see how well it would do on it's own. That campaign ended last week and was a financial failure. Perhaps there's something to learn from this.


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