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Getting media attention for your campaign (tips)

Posted: Wed Jun 04, 2014 3:43 pm
by sbriggman
Read the full article here: http://www.crowdfundingpr.org/getting-m ... -campaign/

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Let me know what you think!

Re: Getting media attention for your campaign (tips)

Posted: Thu Jun 05, 2014 1:07 am
by DeenaLarsen
Thank you so much for this. I have been following you for a week or so, trying to get my head around my Kickstarter. I thought that I have too many audiences, but now I can see that I can tailor a campaign to each audience. (For my Kickstarter is actually a literary project in disguise--it is a poem/electronic lit in itself.) http://tinyurl.com/greet-rose

I have to say, the information you have given here and elsewhere about having personal photos is very intriguing. It is an angle I would not have thought about. I guess that is obvious to most people, because most people trust faces. But I was legally blind as a kid, so I do not value faces like others do. So, thank you.

Re: Getting media attention for your campaign (tips)

Posted: Thu Jun 05, 2014 5:54 pm
by sbriggman
Glad the articles and resources have been helpful! Let me know if you have any questions about Kickstarter/Crowdfunding I can help answer :)

Re: Getting media attention for your campaign (tips)

Posted: Fri Jun 06, 2014 10:05 pm
by MathFour
Do you have any articles on getting into traditional media? In particular local TV?

I have a few friends who are on the local news and morning shows here (other bloggers) but I'm wondering what a crowd funder's thoughts are on how to get in.

(And sometimes the friends don't really have that much pull.)

Re: Getting media attention for your campaign (tips)

Posted: Sat Jun 07, 2014 8:58 pm
by sbriggman
I've included a list of a few articles that I think might be helpful. I'm not as experienced with TV PR, but I think it would come down to the same principles (outreach, making relationships, selling people on the idea of why you are good for the spot, repeat).

Kickstarter Media Pitch Templates: Http://www.crowdfundingpr.org/kickstart ... templates/
Top 11 Pr Tools For A Crowdfunding Campaign: Http://www.crowdfundingpr.org/pr-tools- ... -campaign/
Six Ways To Get Your Crowdfunding Campaign On A Reporter’s Radar: Http://www.crowdfundingpr.org/six-ways- ... ers-radar/

Would also recommend the marketing/PR section of: http://www.crowdcrux.com/best-crowdfunding-articles/

My ebook has a lot of interviews with successful creators, and some of them talk about PR :).

I've also included two videos below on the topic

"Joy Schoffler can help you get the attention of the press and use that attention to gain traction in crowdfunding."




"Mary Keating and Monta Johnson of Hill+Knowlton Strategies highlight the fundamentals of public relations (PR) for startups."




Feel free to skip through them to the section that is relevant :D

Re: Getting media attention for your campaign (tips)

Posted: Mon Jun 09, 2014 6:51 pm
by MathFour
Awesome, thanks!

Re: Getting media attention for your campaign (tips)

Posted: Thu Jul 03, 2014 2:08 pm
by iforteUniti
Thank you for the tip!

Re: Getting media attention for your campaign (tips)

Posted: Thu Jul 03, 2014 6:00 pm
by sbriggman
Welcome :)

Re: Getting media attention for your campaign (tips)

Posted: Sat Jul 05, 2014 9:52 pm
by jbreitwieser
Great article - thanks!
Another important thing is to do proper research before reaching out to a journalist.
Few things are more sure to burn a contact by pitching a reporter with a topic they will never cover.

Re: Getting media attention for your campaign (tips)

Posted: Sun Jul 06, 2014 1:29 pm
by samwatts
Interesting article, some worthy points in there. Am finding games coverage hard to get for Kickstarter projects