How to build up a twitter following in 6 months
Posted: Mon Jan 13, 2014 8:24 pm
See the full article: http://www.crowdcrux.com/marketing-your ... g-twitter/
Check out this video on how one creator did this: http://www.youtube.com/watch?feature=pl ... UNQHXiF9nQ
Step #1: Create a Twitter Account and Posting Strategy
I would recommend creating the account under your business name or brand rather than your personal identity. Why? Because in the future, when you launch the product, whether it is stand alone, a brand, or part of your company, it will be more valuable if it stands apart from you (should you ever choose to sell the company). If you are going to put in all your effort to build an audience, they might as well translate into followers for your business profile.
It is extremely important that you fill in your description and put up a logo/image for your account. Don’t shirk on this. It can mean the difference between someone being interested in your company and following or someone ignoring you.
So you have an account, now what?
The goal of all social media marketing is list building. In the old days, people were eager to build mailing lists of housing addresses so that they could send out advertisements, bulletins, and pamphlets. Then, the internet came along and email addresses/rss feed subscriptions were King. Now, although email marketing is still alive and well, most people receive content through news feeds, be it Facebook, Pinterest, LinkedIn, Reddit, or Twitter.
Every time someone follows you on Twitter, they effectively become part of your mailing list and will receive the information you send out from here on forward. How is this different from an email list? Well… it’s not much different, other than you are confined to a certain number of characters. People behave in the same way in that if they receive useful information, they are likely to forward it to friends, or in the case of twitter, retweet it to their followers.
As I mentioned, the goal of social media marketing is list building and this is accomplished by:
1. “Following” potential leads (people who may follow you back that are involved in your industry as consumers or producers). I will show you how to develop and execute a follow strategy in step #3.
2. Providing content that is useful to others or solve other people’s problems. For example, if you are LegalZoom, an online legal document preparation service for estate planning, trademarks, corporations and others, you might recognize that many people want to start a business, but don’t understand the differences between an LLC, Sole Proprietorship C Corporation, and S Corporation in regards to taxes, reporting earnings, and liability.
Therefore, by posting a link to an article that makes this distinction (that you have written or another has written), others may find it to be helpful. This could lead to “retweets,” “mentions,” and visits to your site if you crafted the article. If you have 400 followers and one of your followers retweeted the article to their followers, let’s say they have 300 followers, and then someone in their network retweeted the article to their followers because they found it to be helpful (another 300), your single tweet would have reached 1000 individuals without a dime being spent on marketing or advertising. This could lead to follows, visits to your site, purchases, or pledges in the case of Kickstarter.
Read the full article: http://www.crowdcrux.com/marketing-your ... g-twitter/
Have a question? Leave a comment on this thread! I check the forum once a day.
Check out this video on how one creator did this: http://www.youtube.com/watch?feature=pl ... UNQHXiF9nQ
Step #1: Create a Twitter Account and Posting Strategy
I would recommend creating the account under your business name or brand rather than your personal identity. Why? Because in the future, when you launch the product, whether it is stand alone, a brand, or part of your company, it will be more valuable if it stands apart from you (should you ever choose to sell the company). If you are going to put in all your effort to build an audience, they might as well translate into followers for your business profile.
It is extremely important that you fill in your description and put up a logo/image for your account. Don’t shirk on this. It can mean the difference between someone being interested in your company and following or someone ignoring you.
So you have an account, now what?
The goal of all social media marketing is list building. In the old days, people were eager to build mailing lists of housing addresses so that they could send out advertisements, bulletins, and pamphlets. Then, the internet came along and email addresses/rss feed subscriptions were King. Now, although email marketing is still alive and well, most people receive content through news feeds, be it Facebook, Pinterest, LinkedIn, Reddit, or Twitter.
Every time someone follows you on Twitter, they effectively become part of your mailing list and will receive the information you send out from here on forward. How is this different from an email list? Well… it’s not much different, other than you are confined to a certain number of characters. People behave in the same way in that if they receive useful information, they are likely to forward it to friends, or in the case of twitter, retweet it to their followers.
As I mentioned, the goal of social media marketing is list building and this is accomplished by:
1. “Following” potential leads (people who may follow you back that are involved in your industry as consumers or producers). I will show you how to develop and execute a follow strategy in step #3.
2. Providing content that is useful to others or solve other people’s problems. For example, if you are LegalZoom, an online legal document preparation service for estate planning, trademarks, corporations and others, you might recognize that many people want to start a business, but don’t understand the differences between an LLC, Sole Proprietorship C Corporation, and S Corporation in regards to taxes, reporting earnings, and liability.
Therefore, by posting a link to an article that makes this distinction (that you have written or another has written), others may find it to be helpful. This could lead to “retweets,” “mentions,” and visits to your site if you crafted the article. If you have 400 followers and one of your followers retweeted the article to their followers, let’s say they have 300 followers, and then someone in their network retweeted the article to their followers because they found it to be helpful (another 300), your single tweet would have reached 1000 individuals without a dime being spent on marketing or advertising. This could lead to follows, visits to your site, purchases, or pledges in the case of Kickstarter.
Read the full article: http://www.crowdcrux.com/marketing-your ... g-twitter/
Have a question? Leave a comment on this thread! I check the forum once a day.
. It takes a while (6 months), but eventually if you are providing relevant content to your audience, engaging in discussion, etc, people will begin following you and you won't have to chase them. 
.