How to optimize Facebook Ads for Conversions (Pledges)
Posted: Thu Oct 01, 2020 9:58 pm
Kickstarter link -> https://www.kickstarter.com/projects/fe ... ref=6swv3l
Hey all,
Just launched my first Kickstarter campaign this week -- we're off to a great start, but need to put in some ad $$ to get us all the way to our goal.
We're running Facebook Ads, but not seeing the full results we'd like. I think part of the issue is that we can't install Facebook pixel on Kickstarter, so Facebook can't optimize for conversions. We are using the Custom Referral tags on Kickstarter, but I'm wondering how else we can track and optimize conversions from Facebook ads?
Any help is appreciated.
Thanks,
Jake
Hey all,
Just launched my first Kickstarter campaign this week -- we're off to a great start, but need to put in some ad $$ to get us all the way to our goal.
We're running Facebook Ads, but not seeing the full results we'd like. I think part of the issue is that we can't install Facebook pixel on Kickstarter, so Facebook can't optimize for conversions. We are using the Custom Referral tags on Kickstarter, but I'm wondering how else we can track and optimize conversions from Facebook ads?
Any help is appreciated.
Thanks,
Jake