Tips for Crowdfunding a Unique Chair That Improves Posture
Posted: Tue Dec 11, 2018 8:03 pm
The creators of the Workhorse Saddle Chair were inspired to create a chair that uniquely improves posture by changing the way you sit, and when they launched it on Kickstarter, it exceeded its goal in a matter of days.
Get their top tips in our latest episode of the Art of the Kickstart podcast! https://www.kickstarter.com/projects/workhorsesaddlechair/workhorse-saddle-chairs-improve-your-posture-and-w
Key takeaways include:
-[1:05] David France joins the podcast to talk about Workhorse Saddle Chairs.
-[3:05] How did David come up with the different saddle chair designs?
-[5:30] Clint Wright talks about pre-launch marketing efforts.
-[8:15] What made the campaign video resonate with people?
-[10:45] Why did they launch with so many variations for the saddle chair?
-[12:20] Responding to feedback from backers.
-[16:00] Why did David and Clint decide to partner with Enventys?
-[17:20] Lessons learned from the crowdfunding experience.
-[20:20] David enters the Launch Round, rapid-fire questions.
-[23:30] Why you should check out Workhorse Saddle Chairs.
Get their top tips in our latest episode of the Art of the Kickstart podcast! https://www.kickstarter.com/projects/workhorsesaddlechair/workhorse-saddle-chairs-improve-your-posture-and-w
Key takeaways include:
-[1:05] David France joins the podcast to talk about Workhorse Saddle Chairs.
-[3:05] How did David come up with the different saddle chair designs?
-[5:30] Clint Wright talks about pre-launch marketing efforts.
-[8:15] What made the campaign video resonate with people?
-[10:45] Why did they launch with so many variations for the saddle chair?
-[12:20] Responding to feedback from backers.
-[16:00] Why did David and Clint decide to partner with Enventys?
-[17:20] Lessons learned from the crowdfunding experience.
-[20:20] David enters the Launch Round, rapid-fire questions.
-[23:30] Why you should check out Workhorse Saddle Chairs.