The Science Behind Online Giving
Posted: Sun Nov 04, 2018 9:51 am
What if I told you that there was a scientific way to get people interested in your nonprofit?
Well… not only interested, but actually give money to your cause.
As the psychology field has progressed, so too has the technology that researchers use to better understand the brain.
More and more, researchers are using functional magnetic resonance imaging or fMRI to detect changes associated with blood-flow in the brain. You can actually see which areas “light up” when you’re performing certain tasks or exposed to stimuli.
The same goes for applying new techniques to blood samples to detect the presence of steroids like cortisol or oxytocin, which are associated with a particular group of emotions.
Today, I want to share with you a study that actually measures the type of story that elicits these hormones AND which ones are associated with donating money.
I talk way more about this in my upcoming book, Nonprofit Psychological Fundraising Hacks and how to apply these findings.
Read the article here: https://www.crowdcrux.com/the-science-b ... ne-giving/
Well… not only interested, but actually give money to your cause.
As the psychology field has progressed, so too has the technology that researchers use to better understand the brain.
More and more, researchers are using functional magnetic resonance imaging or fMRI to detect changes associated with blood-flow in the brain. You can actually see which areas “light up” when you’re performing certain tasks or exposed to stimuli.
The same goes for applying new techniques to blood samples to detect the presence of steroids like cortisol or oxytocin, which are associated with a particular group of emotions.
Today, I want to share with you a study that actually measures the type of story that elicits these hormones AND which ones are associated with donating money.
I talk way more about this in my upcoming book, Nonprofit Psychological Fundraising Hacks and how to apply these findings.
Read the article here: https://www.crowdcrux.com/the-science-b ... ne-giving/
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