What to Do After a Failed Campaign
Posted: Fri Mar 09, 2018 12:23 am
A few weeks ago on the Art of the Kickstart podcast we interviewed John Lauten of Skully Technologies about how he is turning around a campaign that failed to deliver the product to backers. Tune in to learn more about how he and his team are making things right!
https://artofthekickstart.com/rebranding-failed-crowdfunding-campaign-john-lauten-aotk-224/
Key takeaways include:
-[1:10] John Lauten shares his background and the story behind Skully Inc.
-[4:30] Rebranding the Skully name.
-[6:30] Dealing with fulfilling pre-orders and moving forward with new orders.
-[8:00] The benefits and drawbacks of using crowdfunding.
-[9:30] Surprises faced with the “Make It Right” campaign.
-[11:00] Great products can be rescued from negative press.
-[12:30] John enters the Launch Round.
Would love to hear your thoughts in the comments!
https://artofthekickstart.com/rebranding-failed-crowdfunding-campaign-john-lauten-aotk-224/
Key takeaways include:
-[1:10] John Lauten shares his background and the story behind Skully Inc.
-[4:30] Rebranding the Skully name.
-[6:30] Dealing with fulfilling pre-orders and moving forward with new orders.
-[8:00] The benefits and drawbacks of using crowdfunding.
-[9:30] Surprises faced with the “Make It Right” campaign.
-[11:00] Great products can be rescued from negative press.
-[12:30] John enters the Launch Round.
Would love to hear your thoughts in the comments!