Indiegogo is Testing a New Insurance Option for Backers
Posted: Thu Dec 04, 2014 11:07 pm
Sometimes crowdfunding is an amazing thing. It leads to new ideas, easier ways of doing things, and gives people access to funding for their dream projects. It can also have a negative side, like when projects don’t deliver or are outright frauds (a risk most backers are aware of). Indiegogo allows just about any project on the platform (unlike Kickstarter); some have criticized them for leaving up fake-looking campaigns. Currently Indiegogo is testing a new insurance option for backers to help them feel more secure supporting projects on the platform.
This features is being tested on one campaign so far – Olive, a stress management device that has raised over $177K. For an additional $15 backers can buy product insurance and if they don’t receive their reward within 3 months after the expected date they can claim it and get a refund.
This change is coming about a month after the company asked visitors of its site to complete a brief survey on trustworthiness. Clearly with a number of successful campaigns that didn’t come through this year Indiegogo is trying to improve their reputation and make things better for people who use the platform.
Read the full article on CrowdfundingPR!
http://www.crowdfundingpr.org/indiegogo ... n-backers/
What do you think of Indiegogo offering insurance on rewards?
This features is being tested on one campaign so far – Olive, a stress management device that has raised over $177K. For an additional $15 backers can buy product insurance and if they don’t receive their reward within 3 months after the expected date they can claim it and get a refund.
This change is coming about a month after the company asked visitors of its site to complete a brief survey on trustworthiness. Clearly with a number of successful campaigns that didn’t come through this year Indiegogo is trying to improve their reputation and make things better for people who use the platform.
Read the full article on CrowdfundingPR!
http://www.crowdfundingpr.org/indiegogo ... n-backers/
What do you think of Indiegogo offering insurance on rewards?