We are going to launch a kickstarter campaign soon for a baselayer (aka long underwear, long johns/leggings, inner wear, thermal underwear etc.) system made out of Tencel, a very ecofriendly and high performance natural fabric.
To drum up some interest we made a landing page so we can start collecting some emails. We decided to go with gleam and use their competition feature to make a contest since it seemed a little bit more compelling than just asking for emails like everyone else. It also seems to offer alot more social media functions such as retweets, follows on FB/twitter etc.
So please take a look at our landing page here at: http://www.elementpure.com
here are some major points of concern we had internally:
- when you first visit the site, do you know to scroll? we had forced scrolling before with an arrow indicator but there was some complaints about that so we made it into a regular parallex scrolling. however, now it has no indicators that the page is actually scrollable. do you think this is a problem (ie. some visitor won't actually scroll down thus will not see any of the features).
what do you guys think about the gleam contest? are there too many actions? does it come across as too spammy?
any sort of structural changes you'd change to the site, does the order of how we are presenting the features and the call to action make sense?
any other type of pre launch marketing you think would be effective for us?
any other sort of feedback/comments?
thank you guys so much for any ideas/feedback/comments. anything and everything is welcomed.
Cheers,
Mike
