by WhimIndie » Mon Dec 08, 2014 5:45 pm
While I have no clear cut formula for calculating the cost of a reward, what you can do is research (I know, the old fashioned way) how much it costs to manufacturer said reward, package, and ship it. Let's say you offer a 24x36 inch poster as one of your rewards.
Price of printing: $20 per poster
Mailing material: <$1
Price to mail (United States Postal Service Standard Post) : Between $5 and $6
Total Price of Reward: About $26 or so...
So, that means, you're reward would have to be at least $26 to break even, but then if you want to make gains, you have to ask yourself, "what is this poster potentially worth to the person backing my project." Food for thought, happy researching.