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therriaultk · by **therriaultk** » Thu Nov 20, 2014 6:06 pm

It’s important to realize that some of the biggest crowdfunding successes didn’t start out that way. The Coolest Cooler broke Kickstarter’s record for highest funded project in August 2014 raising over $13 million dollars with an original goal of only $50,000. However, The project had failed when they first launched in December 2003, raising just over $102k of their $125k goal.

The Kickstarter Blog suggested that the creator may have done better the second time partly due to the fact that he launched in the summer, “at a time of year when people in the US were most likely to have frozen margaritas on their minds.” This example just goes to show what some small changes can do for campaigns that didn’t succeed on their first try.

Here are a few things you can do if your crowdfunding campaign fails the first time around and you want to re-launch better and stronger than before:

1) Make sure you're using the right platform
2) Reassess your funding goal
3) Keep up with your social media
4) Stay up to date with your backers
5) Ask for feedback
6) Get media coverage

Check out the full post on CrowdfundingPR!
http://www.crowdfundingpr.org/6-tips-fo ... -campaign/

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