selena23 wrote:I'm not sure I feel comfortable changing the project title. I feel like some bakeries can be very generic and unimpressive and I'm trying to make myself stand out a bit.
I did change and add some pictures though. Please check it out if you have a minute!
https://www.kickstarter.com/projects/66 ... -whoopie-0
Much better, visually! The project image, in particular, is much more visually interesting, and the tilted angle of the multiple whoopie pies yields a LOT of visual interest. It really grabs my eye, now. Those chocolate chips in the middle pie are especially delightful, in the role of visual eye candy.
The project title is fine, as far as whoopie pies goes. Whoopie has other connotations, so it makes for a nice play on words. That is visual interest, also, albeit of a different nature. It adds humor, through innuendo, while remaining about actual pies, rather than actual whoopie.
The image with the little girl, the pie obscures what should be her smile. Experiment! Take photos of her with her eating the pie, multiple images. My general rule of thumb, when taking photographs, is that you are luck, if you get one actual good photo out of a hundred. You don't have to take that many photos, but that is the rule of thumb that I use for myself.
Visually, the page has more visual interest to it, but it is lacking in social interest - i.e.: namely, having people on it. Your Whoopie Pies make who happy? People, right? But, where are they? Your project page is people-lonely. Show the world some people who loves your whoopie pies, who crave them, who simply must have them.
One thought that just crossed my mind, just now, was a play upon the whole zombie craze. What if you had people posing/acting like zombies, thronging or chasing you or someone (a kid, maybe), in an attempt to eat whoopie pies, instead of flesh or brains. What's that top rated TV show about? Zombies, right?
You can also utilize this Whoopie Pie project to tout and grow your brand, to raise awareness about something even better than mere Whoopie Pies. Namely, you, your business or business to be. Don't waste the opportunity. It's not just a project page about Whoopie Pies. It's YOUR project page. You really should give thought to hawking your Whoopie Pies, indirectly (rather than just directly), by hawking the greater talent that made them possible - specifically, your own.
That way, you can post photos of "other stuff" to drive home the message that you are experienced, and here's the visual evidence to prove it. Plus, Halloween is coming up. Don't waste the timing, by not using that ghost image to you - and your project's - advantage. It might make people curious. They might write to you and ask what your recipe was. That's called engagement. You could even use the ghost image as a stretch goal - you'll release the instructions, if you reach whatever stretch goal. Use the visual and promise of something better, to drive your core funding, until such time that you reach your initial goal.
If you don't use it, then you waste visual temptation. You want people to be tempted to back you. Your project deals with food - but it also deals with more than that, if you let it. The ghosts were cute. You want to play that up. Would Gordon Ramsey not use that image of the ghosts, somehow? Figure out a somehow that YOU are comfortable with. My suggestion is that you shamelessly flaunt your talent. You will do that best by providing visual evidence of it. Ever hear the saying, "A picture says a thousand words?" Listen to me, and listen to the thousand words that those ghosts are trying to say to you.
What they are saying, Selena, is this -
Back me!The image on the right, the small circular image, crop the base image, so that it only shows the faces and heads, and it will have more visual appeal - if that's the image that you want to use there.
Back to that little girl in that one image. If you take new photos, have her do some pictures with her eyes as wide open as she can make them. You want a total WOW factor to send a pure visual message of, Look at how
BIG this thing is!"
I also added an image link of your project to the Squatch Kick website.
