First thanks for the investment of time and financial support. I agree, I am not on track to make the financial goal of $10,000. I did have reach my goal of a refined marketing message for the Momensity technology's commercial offerings.
Thanks everyone for your ideas, comments, and concerns the most valuable lesson I have learned as a software engineer is the market does NOT care how it works - which I spent a considerable time promoting; instead I should have promoted what's the emotional benefit and the practical benefit for me. I watched the Coolest campaign and other successful campaigns over and over and the message in my engineer's mind appeared to be how the product worked, but once my vision was cleared they promoted the practical benefits and features; where I was promoting how the app worked.
As I can now see how to market and promote, I looked at the consumer benefits/features of the app and found it would be best to break the app into 3 smaller apps that will be released, under the moniker "Social Discovery Apps":
Love by Momensity - instantly know how romantically compatible you are with the singles you meet |
https://www.facebook.com/momensitylove to be $1.99 a month
Exchange Cards by Momensity - the modern business card for the modern business, real-time customer relationship discovery and management tools, with powerful "show and sell" capabilities |
https://www.facebook.com/exchangecards to be $4.99 a month for basic services
Community Centre by Momensity - a professional matchmaking dashboard to leverage the power of your community, family, neighborhood, organization, team through crowdsourcing/sharing/funding inception, social awareness and organization tools |
https://www.facebook.com/pages/Communit ... 291?ref=hl to be FREE but ad-supported
Yes, the FREE momensity app, as a single app could do all of the above but I was always talking about the technology and how it worked in my kickstarter videos, so now I think by creating separate brands and separate UIs the target audiences will see the value much more clearly and the separation frees me from having to counter-balance the messaging.
Again thanks everyone! Stay tuned for Momensity Inc. and Social Discovery Apps next year.