1. Firstly, make sure your funding goal is well calculated keeping in mind the mass production costs and every other detail that’s required to get your product manufactured in large scales post the funding period. Once made live, the funding goal cannot be changed on Kickstarter.
2. The Project Title and Cover Image are the two most important details on your project page that actually draws user attention. That’s because these are the things that gets highlighted every time your project gets shared on social media or via emails. Try to make them as eye-catching as possible as these have the potential of being your doorway to success.
3. Think carefully before setting the Project Deadline as once set, it cannot be altered. According to Kickstarter rules, you could choose upto 60 days for keeping your project live. Thus, select a possible funding period depending on your priorities.
4. Deciding upon the right category for your product can be a bit confusing at times – especially when you find it fitting in more than two categories. In such cases, you could take help from your peers or the Kickstarter professionals themselves in choosing the right option.
5. Use your best words to make your product’s short bio sound unique and attractive. This is, after all, the description that’s going to appear on the project’s widget when it will be displayed under the specific project categories on Kickstarter.
6. Make sure your personal bio is well explained under the “Project By” category. It gives the backers a clear idea of the souls or the company behind the project. You could also give references to your previous Kickstarter campaigns (if any) to increase that trust factor amongst your backers.
7. Having a separate website for your product always works as an additional portal which helps you to explain your products without following any guidelines other than your own. Your backers gain more confidence in spending money for your idea because now they get an assurance of reaching out to you outside Kickstarter as well.
8. Explain your product in detail on the campaign page. Have separate headlines for each detail you’ll be explaining, be it the overview of the product, the features it comprises of, types and colors (if available), what led to the idea of finding it etc.
9. Ensure you have hands-on images of the product in use which can give a fair idea of how it’s eventually going to work when used by the backers in future.
10. It’s advisable to have a chalked out plan of your entire product manufacturing and shipping process with estimated dates of completion, thus providing reliable information on product delivery to the backers.
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