"Problem 5: Bloat
Antoine de Saint-Exupery once said "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Your backers are busy. If they're not intrigued by your project quickly, they leave. While most Kickstarter videos average around 6-10 minutes or longer, the million dollar earning Kickstarter projects had a median length of only 3 minutes 57 seconds. Think about that.
Solution: Remove the fluff. Repeatedly. You have only moments to grab backers attention, and then seconds to help them understand how your project helps something they care about. It's important to be brutally honest about asking what you could possibly remove from your video / project page rather than asking what information you could add. Go over it again and again, until you just couldn't bare to remove another thing. If unsure it's better to either leave it out or tuck it away in an FAQ (accessible after you launch). If you get a lot of questions about it, by all means, put it back in, but just realize that every second of video, and every line of text that isn't making your audience more interested, is a chance of losing them. Remove those chances."
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