The main issue with your KS page is the lack of gloss; no graphics, no banners, no dividers, pie charts... nothing. Just text. People don't like to read, man! You have to "sneak" the information in via imagery.
![Wink ;)](https://www.kickstarterforum.org/images/smilies/icon_e_wink.gif)
But it's your first KS and you admitted to wanting to take it easy. I would definitely put more forethought into your next attempt though, cos you have a winning personality and a good hook. Just gotta wow the people, yo! (I say this and I'm guilty of the 30% rule on my own KS, lol)
GL to ya out there!