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Read the full article here: http://www.crowdfundingpr.org/finding-r ... -campaign/



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Good article and initial overview. Something else to keep in mind is to determine deliverables and success criteria.
Be specific what you want from your PR consultant. Is it a press release? If so, make sure you determine what you want it to announce and what you want to see as a result. Should it just get posted on the wires or do you want to see media coverage as a result? If it's the former, they will simply write it up and post on a wire - done. If you look for the latter, your PR consultant will need to do actual outreach/pitching of the news and set up interviews or engage the journalist(s).

Similarly for reviews of your product: do you just want your consultant to submit your product for a review? In that case, they will draft/submit and it may or may not yield something. Or do you want to have a metric that focuses on number/quality of >published< reviews? This is a very different expectation.

Just make sure you're all on the same page.

Do a lot of people hire a PR professional on Kickstarter?

@jbreitwieser "determine deliverables and success criteria" - Very good point and other points.

@quinoa - It depends, I think if you're trying to raise something like six figures, you definitely need a PR professional or you yourself need to have a good understanding of PR. I just published this article on internet of things and Kickstarter and pretty much every creator we interviewed either wished they'd hired a PR professional or had been better prepared for it: http://www.crowdcrux.com/crowdfunding-t ... ckstarter/

Thank you very much! I have just read this article, it was really interesting.
The thing is that we approached a few PR professionals, but none seemed very professional. In the end we decided to go on our own and do our best, but as you say we really should have prepared for it.

HAs anyone used services for press-release distribution? The ones where you pay $150 and they promise to send it out to thousands of specialized media resources. Did it work out ok?

@enjoy-aiia Depends on the company. Which one are you referring to?

CrowdFundBuzz in particular. They compose a press release (that you have to edit, by the way, for they forget comas and even words) and send it to media. Has anyone tried it?

Taking your time is key. Fools rush in...I was fooled