by ALRadeck » Thu May 15, 2014 5:07 am
I've found that when you go over that 2 min mark, you're gonna lose a lot of people because they'll tend to move on/ scroll down/ etc. I'd cut some of the intro stuff and make it more of "This is what this amazing furniture does, look at it work, there you go". That'll sell people faster. Also maybe put some books on your bookstand to show how much weight it holds. When you've got it by itself, we've got no proof that it'll hold up.
The design time is interesting, but it seems to be priced quite low. 1. People are picky as hell and they will eat up 20 of those 30 min complaining about what they don't like about whatever furniture they have, they won't be together enough to really get a comprehensive design out of it. 2. The most often bought tier on kickstarter is between 50 -80 dollars. While I think you guys are admirable as heck, imagine you've got some...400 people or so who all bought in at 60 dollars. Not that scheduling 400 hours of custom design time into your already busy day of getting this business up and running wouldn't be a giant hinderance, but that is going to cripple your momentum. I'd suggest making it special. Make it like "If you pledge 125, then you get 30 min of design time" You'll get people that are interested in custom pieces, who will have their ideas together, and you won't have to work in 400 slightly different bookcases.
I'd also maybe put something about this design time/ goals in your higher tiers. I'm not sure if I pledge at 75 if i'm getting stuff at 20, what have you. They could be a bit clearer.
I'd also maybe pare down the future endeavors part. Having big goals is important, but the moment you start expecting money/ support is when people can get a bit put off.
Just some ideas. I hope you guys do well!