Caught in a sea of corporate and common fashion, as an attorney, I consistently found myself restricted and confined to uncomfortable ties. Always forward thinking, I broke away from the ordinary and created Scot-Tie. A new class of men's neckwear. Scot-Tie commands distinguished men stand up and stand out.
Let me know what you think of the concept and if you have any suggestions for promoting the campaign.
Scot-Tie.com wrote:Let me know what you think of the concept
Great video. Visually appealing neckwear. You need to start a fashion trend to get this to fly, imho. Not sure how, but I'd try and get a celebrity on your side. Pretty sure you'd need some sort of high visibility stunt to get things rolling. I think this because you're an innovator in fashion.. and, unless you're a big name designer, I'm afraid there will be a lot of market resistance to overcome.
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