by hellesteeth » Tue Jun 03, 2014 5:06 am
Agh 3 hours left!!!
I created a business page and started off by introducing the project and giving a bit of a back story. I boosted that post for $8. I posted updates every 4 or 5 days and boosted maybe every 3rd post for $4-6 each time. The ad was really simple, just a headline and two lines about the product. They give you the option of having up to 6 images and each image runs as an ad; I loaded 4 images then after 1 week I could see (through adverts manager) which were getting hits and which weren't. I changed the ones that weren't and introduced a fresh image every week. The ad ran for the entirety of the campaign and cost me $90. All up I spent about $130 on facebook advertising, which I think was worth it as according to my dashboard, 60% of all pledges were from Facebook (including a few friends).
I hope that helps, and good luck!
https://www.kickstarter.com/projects/201851521/teething-for-odin-viking-teething-toys-for-babies