I know every project is different, but I'd like to share that we are seeing a lot of backers right now from using the Facebook "boost post" option. We did a giveaway asking people to share, and we posted our campaign a few times boosting it with about $50 each time. It looks like it paid off every time we did it. I just regret that we waited so long before doing it, so my advice would be to use paid facebook promotion tools early on
Love this little tidbit for your campaign here!!
It's true that you don't need a huge budget to create a huge impact for your campaign if you're using the funds in the right way. It really seems that the $50 that you've included to boost the posts went to the right audience and brought in a solid return to get your campaign fully funded!
Some other tactics for other campaigners to consider:
- referral programs. Leverage backers who really want to see the campaign come to life. Since they want to see you succeed, they'll be more likely to share to their networks. Consider adding a financial incentive with a program like Kickbooster to encourage people to share even more.
- cross promotions. Repeat backers make up at least 20% of campaigns I've been involved in. People on crowdfunding like backing projects on crowdfunding and being an "early adopter" of things. Get in touch with them by doing mutual shoutouts with other campaigns that are already live; their backers will see your project and your backer will see theirs.
Best of luck out there everyone!