Great pointers for creators that are still building out their Kickstarter page.
Personally, I spent nearly 2 1/2 months crafting my Kickstarter page, and during that time I must have gone through 60-70 drafts. But despite all the changes, there was one thing I left untouched: my project video. I felt like I had an original way of pitching this analog game. Rather than standing in front of a camera, I spent a week sketching out storyboards and eventually paid a guy to animate the video. I know it's not "together, we can!" or inspirational, but I think it was pretty original and catchy, especially the "insert pledge" bit at the end.
The only point of contention I could make here is the part where you say video is better than text or pics. This is not always the case, as Jamey Steigmeier's latest Kickstarter, "Treasure Chest" proved. He related in a post of his forum that his short 60 second video had much more views than his "full tours" of the game project videos he used in Tuscany and Euphoria. I hate to sound middle-of-the-road, but I think the best option is to find the sweet spot between ALL of the above: video, pic, text...
But I think more than anything, I took "be authentic" from Carl's post here. Be true to yourself and to your product and it will resonate amongst the community. I also like the part you talked about where you sort of bring the audience on a tour of the development of your project. THAT is something I think I would like to do in the future, even postmortem. That's a very solid idea, Carl!
Thanks again for the excellent post!
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