You've got to grab their eye. It's central to grabbing their interest.
Even if you look past the actual content, the project page is fairly pale, all around. There are no great instances of vibrancy. People will scroll, and they will click off, if you don't grab their attention within a span of mere seconds.
It reminds me of the look that a lot of web hosting company websites have, kind of a generic look. On Kickstarter, your project needs to stand out, not blend in. What you have, now, is pure blend.
You're dealing with data and data integrity. Thus, short, sweet, and to the point. The only image on your page that causes my eye to linger, when I scroll down and pause to look at each image individually is this one: