Current project,
Pink Sands1410 video plays, 50% completed, 46 backers so far (30 plays per backer)
Average pledge $88
Here are some stats from a few of my other projects
Only project to be a staff pick,
Square Nudes6,213 video plays (77% completed), 112 backers (55 plays per backer)
Average pledge $79
Most funded,
Industrial Nudes5,104 video plays (36% completed) 75 backers (68 plays per backer)
Average pledge $122
What I notice is that video plays do not always signal success. When I had a staff pick (which was also picked up by Buzzfeed) I got a lot of lookers from a general audience, but not as many high-end purchases. In the end it has been large, repeat backers that have made project successful for me. Most of the 46 backers on my current project have backed at least 4 of my projects.
Curious to hear of any similar or opposite experiences, as I am sure there are.