A reporter by the name of [redacted] asked some very inappropriate questions during my interview. Personally, I felt as though it was clearly sexual harassment. It was promptly reported to their HR department and dealt with effectively. Crowd PR had no hand in that, but I hold them responsible regardless. As time went on and our budget began to windle, I began to lose all hope and contemplated ending our contract with them. We were locked in at a $20,000 monthly retainer with no way to cancel. And with out launch quickly approaching, I knew I needed to scuttle my campaign to save face. I just had a bad feeling that we were going to fail, and I would have preferred to cancel on my own terms rather than let it play out over the coming months.
And then, one day, much to my surprise -- everything changed for the better. The sky opened up on our first day live on kickstarter and the media coverage and backers rained down upon us. It went viral. First the Huffington Post picked us up (a bit of small chatter here and there). By 10am the following morning, we had made our way up to The Independent and several other media outlets. We were gaining momentum and fast. Victory was at hand and there was no stopping us now.
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But the power of the ring could not be undone…
Day 6 approached, and the market for our product crashed overnight. I was finished and so were my friends. We had a bad review posted on TechCrunch. They said our product was stupid. I almost died that day, but Rene our publicist brought us back from the abyss - rallied the troops - and helped us get back on the offensive. After a brief pow-wow we were back to our normal selves, and ready to raise a blockbuster amount before time ran out.
And time was running out, and fast. With just 2 days left in our campaign - we received one last media hit. The publication? None other than CNN itself. Front page coverage, all day and into the night. We were a trending topic and we knew it. Time ran out on kickstarter, and all was right with the world. My verdict? You should not work with them because they are a bunch of bums!