Thank you! I certainly hope so. I am also having a stretch goal, hopefully, it can make the mid-campaign slum not too bad.
Sure. But tbh nothing really spectacular. Since I started this toy brand 3 years ago, I have been posting constantly on Facebook and Instagram, and lately, also twitter. On average I posted 2-3 times a week. Always try different ways to portrait my toys. Some times I do video, once in a while I do very simple stop motion. A big part is to answer any questions the fans may have and engage in genuine human interaction. Some fans are also toymakers, I will follow them, comment and encourage them on their creations. Around two and a half months before I launch the Kickstarter, I pumped up the frequency of posts to 5 times a week, and I have done more stories than usual. And it is all about my Kickstarter. Sometime you may think you are spamming them, but you have to remember not all of them will see all of your posts. So they are not as bored by the subject as you may have been. But of course, I try to make every post interesting. A big part during this time is to ask them to sign up for an early bird discount email list. And In the last week before the launch, I try to make everything like a countdown to create a sense of urgency. It seems to pay off, many fans come in day 1.
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