by sbriggman » Fri Jul 18, 2014 8:20 pm
We should make KickstarterForum stress balls and give them out free to members lol and/or a calming desk ornament that makes water sounds.
For me, the best way to combat that is to measure everything I am doing so that I know definitively whether or not I'm making progress. If I'm marketing a new product, I track the traffic and conversion rates so I can tell..... well it looks like I'm driving traffic to the page, but only .01% is turning into pledges or purchases. If I change this wording, how does that change that number? Or.... I'm doing all these things and of them, twitter drove the most traffic, so i'll concentrate on that.
Otherwise, it can be kind of maddening if you are trying stuff and don't know whether or not it's working.
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