by Charles » Mon Sep 08, 2014 3:11 pm
Your project page has MAJOR issues.
You have what I would consider to be a huge goal, and your project page is a mass of text. Plus, it deals with educational products. So, your project page comes across as the visual equivalent of that stereotypical boring ass teacher that everyone and their brother is familiar with.
The project video isn't a total loss, but to put it mildly, it is dreadful. Not that I can't appreciate the attempt. By the time that the guy in the second half begins to talk, you will have likely already lost most of your audience.
But, it's not quite as simple as replacing the young lady who was far less boring than that mass of text on your project page. You're seeking almost a third of a million dollars. WOW!!
My favorite part of the video was the superbot, where the hand flies the item across the sky. But, by that point in time, I already had my hand on my head, chuckling at this video production. In a nutshell, this video will not sell your concept to the public at large. That's just my opinion, a singular opinion of just one person, mind you, but it is what I think.
To raise that much money, you need a much better executed approach and appeal.
Robert in the video looked much better than Robert the guy in the black and white photo. You want your project page to be full of color and energy, just chock full of visual interest and life. Your project page is visually dead, in its current incarnation.
I haven't read the mass of text. Why? Because, nothing on the page visually persuades nor entices me to undertake reading it. I browse it, scroll down while browsing, and nothing in the text reaches out and grabs me. It's just boring after boring after more boring.
You can't win over backers and pledges by boring people. That's Communication 101.
The video isn't so much boring, as it is silly. yes, I grasp that you guys are not afraid to have fun at work. But, even if you made the video into a slick, professional piece, I don't know that you would actually be any better off.
Kickstarter is an all or nothing funding model. To succeed on Kickstarter with this concept, you need the power of persuasion. I don't mean that you need some stiff in a suit. That would just end up piling even more boring on top of what you already have.
The young lady striving to be goofy and funny in the video. If she had to sell this to the nation or the world, because it was the most vital thing ever in educating children, how would she do it? How would Robert do it? I don't mean grasp at straws. I mean a genuine honest-to-God explanation of WHAT it is, and WHY it is crucial to the point of being absolutely vital?
If you guys were selling it to your mother, or to a group of your very best friends, how would you sell it? It certainly wouldn't be using this video and this mass of boring text.
Is there any way to divide this concept into segments, so that you have a lower funding goal to work with? The funding objective is MASSIVE. You're cold selling this to complete strangers, mostly people who are not using Kicktarter for education.
Kickstarter is a visual medium, yet you gave us a text-intensive, text-dominate project page. You can't bake a Kickstarter cake that way.
I don't know if you remember it or not, but there used to be an old Wendy's fast food commercial that featured some old women, and one of them asked, "Where's the beef?"
This project is missing the Kickstarter equivalent of beef. The beef is passion.
Where's the passion??