eBlocker wrote:
To sum up:
- Have your PR and traffic partners ready before you start the campain.
- Do not rely on Kickstarter traffic.
- Set out attractive Super Early Bird rewards and limit them in number that sell out quickly
- Set out new rewards once your Super Early Bird is sold out and make them attrative to existing backers for upgrade
Don't dos:
- Forget all the spammers contacting you while your campaign is running - we tried some with Indiegogo and never ever got anything out of it
- We tried thegadgetflow.com this time for about $650 - and got one pledge for €299 which is a very very poor result as we make only very little profit from the rewards. We would not recommend it.
- Same with kickbooster.com - only existing backers used the link to save 10% while upgrading to the new product - but it didn't help the campaign very much. 4 sales in total only (3 from existing backers).
We are still rolling 19 days with our campaign and are now working on stretch goal strategies. Stay tuned for an update - here or at someplace wherever the moderator moves this to.
Thanks,
Christian with eBlocker - Switch on Privacy.
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