You definitely need a live website. Now be careful with thinking that "everyone" would like to be involved. It's just not so.. Find your niche and go after it.
Hi there, there isn't one cookie cutter answer. It depends what your campaign is promoting. Is it somehow related to a timely event? I saw a campaign to help the Syrian refugees. Very timely, therefore it got a lot of coverage before its launch. It is very trendy? Can it be experienced without holdi...