@Sbriggman Soon my company will be launching a video to complement our landing page. Check it out at focalvid.com Since you are so active in this Kickstarter community, I would love to hear your thoughts!
This advice will not help you, but may help other readers. The biggest reason most startups fail is because they don’t build up to their launch and they don’t market from day one. Do not give up, just keep on plugging your social network and blogs.