This is a great question. I think that the most effective formula is getting traffic to your website or landing page, getting that traffic onto an email list, and using that as your primary sales channel. The platform itself will vary from project to project. Some will see backers from Instagram, PR...
If you haven't heard, Pebble was just acquired by Fitbit. According to the company website, "Pebble is no longer able to operate as an independent entity. We have made the tough decision to shut down the company and no longer manufacture Pebble devices. " See: m Basically, Pebble is closin...
@Reilly_IRL - Added your project to the queue to be tweeted out. @benmgreene1 - Added your project to the queue to be tweeted out. @sdstoney - Added your project to the queue to be tweeted out. Rules for this promo: http://www.kickstarterforum.org/get-tweeted-out-to-4-000-followers-crowdcrux-t1683.h...
@BeHausInteriors - Added your project to the queue to be tweeted out. @kaileingod - Added your project to the queue to be tweeted out. @TBSG - Added your project to the queue to be tweeted out. @nokshicrafts - Added your project to the queue to be tweeted out. Rules for this promo: http://www.kickst...
@kickmeapp - I see that you canceled your campaign. Can you let me know if you relaunch? @GetLazyPants - Congrats on getting successfully funded! Added you to the queue to be tweeted out. @PitchPic - Added you to the queue to be tweeted out. @PatShand - Congrats on getting successfully funded! Added...
@ShirtsofArmour - Added you to the queue to be tweeted out. @AdeptsPlay - Added you to the queue to be tweeted out. @sheeptreestudio - Added you to the queue to be tweeted out. @livebeacon - Added you to the queue to be tweeted out. Rules for this promo: http://www.kickstarterforum.org/get-tweeted-o...
Usually, I'll notice the project trending on FB or in the news, and get curious because of their traction. I used to take more time to actually discover new products on the platform, but I've been pretty busy this year, so I've relied on these other "authorities" to draw my attention moreso.