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Thank you for your reply. We are using paid traffic foremost to create awareness of our product in our target groups. We both have google analytics as well as a landing page. : http://openmono.com/landing

We are also making use of FB, Twitter and the Kickstarter updates to engage our fans, followers and backers.

We've received multiple offers of boos from various players, however; so far we are relying in stead on FB advertising and Google Adwords as well as whatever buzz we can generate ourselves (I'm in charge of our social media). We posted a video on youtube with specified keywords and it is performing ...