KickstarterForum.org

Sal was right - just one product at a time. I was afraid our winter heating efficiency product wouldn't make sense to enough people, so I added our lamps as an "insurance" policy. Surprised to see the lamps were not a significant pledge item, the primary for the campaign, the heating tubes...

We're about 1/3 family and friends, 1/3 from online bloggers / forums, 1/3 local media and Kickstarter. With 10 days to go in our campaign we're expecting the local media numbers to jump as we're now getting in-state press coverage.

https://www.kickstarter.com/projects/13 ... -recircula

z

Number 1 for me was serial personal emails to my important list of bloggers and online mags, and not quitting. I developed a list of 20 or so that I thought would be important, and I sent several personal emails to each one starting months before the campaign started, including the day of the launch...