I'm really happy that this was so successful regarding literature and an old, favorite TV show. Nowadays you'd expect this to be about tv or movies. Which isn't bad at all but it's nice to see books getting the spotlight again.
I don't know why it is this way but I read that Mondays are the best time to launch a project. It had to do with a new week starting. Guess some people don't like doing anything on the weekends lol