That wouldn't give a very good image, since people might look at that and think "well, maybe they're not prepared if it IS successful," and so you'd lose backers that way. Don't get me wrong, I'd love for this to be viable, but I think at least on a platform like Kickstarter it may not wor...
I figure the downside'd be that people who backed your previous campaign wouldn't necessarily feel comfortable backing the subsequent ones after it fails.
Handy article! Love the cross-promotion and community that happens here. Do you have any suggestions or lists on other methods of marketing? Being pretty new to the crowdfunding and marketing thing, I'm still just getting my feet wet with things like press releases and contacting media sources.
Firstly, the link threw a 404 for me, so I couldn't see the project page . I am curious, how does winning the camera work? Is it a raffle for certain tier backers, and if so, is there a consolation reward for those who don't win?
I'd be interested in seeing some photos of the keyring as well. This is one of those projects where, while I can't necessarily pledge the whole amount needed to get the actual item right now, I'd love to help out, but knowing what it is I'm getting for $30 is a bit more of a gamble than I'd want to ...